Ten working principles

A philosophy designed to evolve with the evidence.

  1. 01

    Price is an output, not the complete analysis.

  2. 02

    Improving expectations move stocks.

  3. 03

    Earnings and sales acceleration matter.

  4. 04

    Strong companies often appear expensive.

  5. 05

    Institutional sponsorship confirms demand.

  6. 06

    Industry bottlenecks create opportunity.

  7. 07

    Moats and capital allocation determine durability.

  8. 08

    Technical structure determines entry timing.

  9. 09

    Risk management protects the process.

  10. 10

    A thesis should be updated when evidence changes.

Process

The Luna1 Research Sequence

A durable advance often begins in the business before it becomes visible in the chart.

1Business Change
2Earnings & Revenue
3Institutional Recognition
4Base Formation
5Breakout
6Stage 2 Advance
7Reassessment